Digital Marketing

Digital Marketing

White paper templates: Our favorites + how to create your own
Digital Marketing

White paper templates: Our favorites + how to create your own

To everything there is a season, and when content marketers need an asset for lead nurturing, they often turn (turn, turn) to white papers. A long-form type of content, white papers can be high-performing assets for all sorts of brand goals, whether customer education, thought leadership or lead generation. However, it takes a lot more work to publish a white paper than it does a blog post. While you might be able to churn out blog posts like clockwork, white papers often entail a lot of original research, professional writing and design formatting. Need help establishing a more iterative process for creating white paper content? Consider using white paper templates. We’ve picked out a few of our favorite templates, but before we get to those, let’s back up and examine what makes a good wh...
5 Tips For Finding Your Authentic Marketing Identity
Digital Marketing

5 Tips For Finding Your Authentic Marketing Identity

What do you think of when you see a person’s business title, and how do the role assumptions we all inevitably bring to the table affect our ability to market authentically? Can we find our own more effective and authentic marketing identity and build greater business communication opportunities by ditching preconceived role beliefs? Marketing has seen dwindling levels of trust in recent years, and as our CEO Lee Odden observed in his recent “In Search of Trust: How Authentic Content Drives Customer Experience,” building great customer experiences is an uphill battle if customers don’t trust brand communications. 86 percent of customers have said that authenticity is important when deciding what brands they like and support, which ought to make marketing that resonates with truth a key go...
Entertainment marketing: Everything you need to know
Digital Marketing

Entertainment marketing: Everything you need to know

Entertainment marketing is marketing optimized for entertainment-specific media and contexts. This can include campaigns that run within movies and video games, as well as at events and on the social media feeds of performers, celebrities and influencers. It revolves around partnerships between entertainment producers/organizations and brands in other industries, who often co-promote one another. Well-executed entertainment marketing will generate brand awareness and in turn monetize that interest. Indeed, like marketing in general, entertainment marketing aims to drive revenue, for instance by inspiring the purchase of a pizza brand featured in a film. I mean, how many people found themselves wanting Pizza Hut after this scene, seamlessly integrated into 1992 hit “Wayne’s World”? Via Spot...
15 of the most inspiring digital marketing quotes [Infographic]
Digital Marketing

15 of the most inspiring digital marketing quotes [Infographic]

Editor’s note: Updated August 2020 All digital marketing should do one of three things: Inform, entertain or inspire. It’s easy to forget this simple precept and fall into the habit of turning every piece of collateral into a thinly-veiled sales pitch. The resulting content is forced, ineffective and, most importantly, uninspired. And at the end of the day, inspiration is what separates the mediocre marketers from the great ones. If your goal is to be a more inspired digital marketer, you’ve come to the right place. These digital marketing quotes are meaningful enough to shake you out of your deepest marketing malaise. “We need to stop interrupting what people are interested in and be what people are interested in.”– Craig Davis, Co-founder and CMO of Sendle Interruptive advertising is d...
Facebook top fan badge: How to give, how to get
Digital Marketing

Facebook top fan badge: How to give, how to get

Gamification has been a major trend in social media for a while now, and Facebook’s badge system takes the fun to a new level. If you’re not familiar with the idea behind gamification, it’s the process of adding elements from game playing to other activities. In social media marketing, game elements increase user engagement and make the user experience more enjoyable. Like a scouting badge you might get for first aid skills or community service, Facebook’s badges reward users for contributing to the online community in positive ways. The top fan badge is a new feature awarded to business page followers who are active and engaged with the brand’s posts. Social media marketers should pay close attention to Facebook badges because they can add a valuable layer of interactivity with new and re...
13 Quick Tips for Gaining Instagram Comments
Digital Marketing

13 Quick Tips for Gaining Instagram Comments

Instagram is just one of the many ways businesses connect with their customers. With COVID-19 not going anywhere any time soon, the marketing world must adapt and becoming a social media guru is important now more than ever.Follower count is just one piece of the puzzle. Interacting with your audience and having a plethora of comments to answer shows true potential and offers the richest potential for growth. Consider these 13 quick facts about how to gain more comments via Instagram.1. Host a giveawayA giveaway is fun, easy, and simple. Promote a contest, then have users enter by commenting on your post. The contest itself can last anywhere from a weekend to an entire week or even an entire month. The longer the campaign lasts, the more people enter, and the more comments you get. You cou...
Planning for Change: How to Set Your 2021 Marketing Budget
Digital Marketing

Planning for Change: How to Set Your 2021 Marketing Budget

If you would have told me in March that I would be sitting at my kitchen table writing a blog post about 2021 marketing budgets in August, I might have invested in a comfier office chair sooner. Many of the decisions we made personally and as marketers in the days and weeks following the declaration of a pandemic were made with limited information. As an agency, we focused on how to adapt our own day-to-day operations and plans, while helping our clients shift theirs. As time has gone by, and we start to understand more the potential long-term impacts this crisis could have, we are still adapting. However, now is the opportunity — not to be reactive — but to continue to invest in the future. 44% of CMOs reported midyear budget cuts in 2020. Most of these cuts focused on the short-term nee...
Top SEO Agencies in Berlin with Great Strategies
Digital Marketing

Top SEO Agencies in Berlin with Great Strategies

SEO (search engine optimization) is excellent for sustainable visibility that can assist you rank at the top of search engine results according to your keywords.Creating a SEO strategy is much more than keyword research and content creation nowadays. It has unfolded into so much more. Companies need a consistent digital marketing strategy, including SEO.It’s not easy to create link-magnets with only writing excellent articles. Also, without technical knowledge, on-page SEO is not enough for ranking at the top. However, you don’t need to worry about how and why. Fortunately, there are several award-winning SEO agencies in Berlin.6 Best SEO Agencies in BerlinHere we listed the best 6 SEO agencies in Berlin which worked with reputable clients for various projects. All of these agencies have a...
Top Content Marketing Agencies with Best Practices in Seattle
Digital Marketing

Top Content Marketing Agencies with Best Practices in Seattle

Content marketing is a strategic marketing approach that focuses on building a relationship between businesses and their target customers through high-quality and relevant content. It enables you to attract more clients who are likely to be interested in your services or products in Seattle.This article presents the top content marketing agencies in Seattle, a city hosting several valuable digital marketing agencies helping businesses make more profit with less effort.10 Best Content Marketing Agencies in SeattleHere is a list of the best content marketing agencies serving best practices to meet your expectations in Seattle. Blue Fountain MediaAs a New York-based agency, Blue Fountain Media is one of the leading digital marketing agencies in the U.S. Their Seattle and Chicago offices creat...
How to Optimize Original B2B Research Content For Credibility and Impact
Digital Marketing

How to Optimize Original B2B Research Content For Credibility and Impact

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media. Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it. “With more information, options and people involved in a buying process, buyers are paralyzed when trying to move forward.” Gartner Fortunately, there’s a better way. More often than not, B2B research reports have marketing objectives focused on building brand thought leadership, attracting new names for nurturing and to serve as a resource for sales. Since most B...