Business

Business

Here’s Why Your Business Needs A Good Website Design And Digital Marketing Strategy
Business

Here’s Why Your Business Needs A Good Website Design And Digital Marketing Strategy

Why are web design and digital marketing so important for entrepreneurs? If you own a business but you don’t have a good website design and a digital marketing strategy, in the eyes of potential customers, it’s as if your company doesn’t exist at all. Why is that? Your website acts as an online showcase for your company and based on it, potential customers will create an image of you and your business. 60% of people start their search for a new product on a search engine, so businesses that don’t have a website or have a poor or outdated one are missing out on quite a large portion of the online cake. Of course, potential customers may have heard of your company in another way (newspapers, magazines, local portals, from friends…), but again, they most often turn to Google because they ar...
39 Proven Cold Calling Tips That Will Change Your Prospecting
Business

39 Proven Cold Calling Tips That Will Change Your Prospecting

You work in sales long enough and you’re bound to hear it: that story about the salesperson who closed a six or seven figure deal from a cold call. In fact, I recently had dinner with a retired B2B salesman who had a stack of success stories that started with charming a gatekeeper on a cold call and ended with a massive commission. But are cold calls still relevant with today’s highly complex B2B sales processes? Or should cold calling be relegated to movies like The Wolf of Wall Street and Boiler Room? Something fit for transactional sales, but avoided by B2B companies? You might hate cold calling. And though I’ve met some awesome SDRs that love cold calling, I’ll be honest and say it’s never been my favorite part of sales. But the truth is, cold calling is just as relevant and important ...
How to Outsource Your Entire Blog in 5 Steps
Business

How to Outsource Your Entire Blog in 5 Steps

Whether or not your business needs a blog in 2020 goes without question.  Every business needs a website, and a blog is what works to siphon targeted traffic to it. A blog is a simple tool that possesses momentous power. That said, it’s best left to professionals who have years of experience in the blogging world.  To get the most out of a blog to build your brand and attract customers, we recommend outsourcing it to freelancers using these five steps: 1. Get a WordPress Website Designed WordPress is the most widely used platform for both bloggers and web developers.  As a result, it’s the most flexible and user-friendly, with infinite customization options. You can work with a WordPress website developer to design a custom theme for your website so that it’s completely ...
Top Pitfalls In Business With Pietro Triassi Montreal
Business

Top Pitfalls In Business With Pietro Triassi Montreal

Recent figures have revealed that over half of all new businesses will fail within the first 3 years and that of that half, around a further 40% will fail in the following 2 years. What is particularly worrying is that these figures are actually rising year on year. Considering that starting a business has always been a difficult task, such trends are only going to make a difficult job harder. Striving for success and consciously avoiding failure is a daily struggle which will place you and your business under a great deal of pressure and in truth, there is no way to avoid this, it is the true face of business. With that being said, according to Pietro Triassi Montreal, there are lessons that can be learned from those who have been successful in the past and also, those who have fail...
Business

Peter Triassi Montreal – What Business Owners Should Be Concerned About

If you run your own business then you will know only too well what a stressful affair it can be. Some people will tell you that you need to learn to relax and not be overly concerned, but the truth is that running a business will never be something that is free from stress. In fact, it is the business owners who do stay up at night thinking and worrying about the finer details that are often the most successful. In order to best cope with this stress, it is important that you learn where within the business to focus your concerns, so that you can create a more effective and successful company. We picked up a few tips from Peter Triassi Montreal. If you find yourself overwhelmed with stress then here are the key areas which you should be concentrating on. Cash Flow Aside from all of the ...
Which eCommerce Platform Is Best For Your Business?
Business

Which eCommerce Platform Is Best For Your Business?

If you’ve decided to start an eCommerce business or pivot your brick-and-mortar store online, there’s never been a better time to make this jump. It is important to know that the process of selling digitally comes with a steep learning curve. The ability to offer your products globally during our new normal is paramount. If you take the time to build out your brand now, you will be rewarded with long-term success. photo credit: Roberto Cortese / UnsplashHow to Choose the Right eCommerce Framework The most important decision you’ll make when starting on this journey is determining how you’ll construct and host your website. There are many options and selecting the right one from the start can make a difference in the difficulty level of running your business. To make the process easier we’...
Editing Tips: Do These Things Before Posting To Social Media
Business

Editing Tips: Do These Things Before Posting To Social Media

Who among us hasn’t viewed a confusing, inappropriate, or downright appalling post from a once beloved brand on social media? Answer: Nobody who’s reading this right now! “De-branding” posts happen on social media every single day. For example, brands like American Apparel have celebrated major national holidays by mistakenly posting pictures of tragic historical events like the 1986 explosion of the Challenger shuttle, and the 7 astronauts that lost their lives that day. Sure, they said they were sorry, but sometimes the mistakes we make are indelibly etched in the public eye forever. That’s why editing before you post is crucial to avoiding backlash from social justice warriors looking to smite at a moment’s notice, with hair-trigger intensity. Read through the following social media e...
Finding Your Perfect Pivot Using Data and Analytics
Business

Finding Your Perfect Pivot Using Data and Analytics

Blog Every company is becoming a data company. In Data-Powered Businesses, we dive into the ways that companies of all kinds are digitally transforming to make smarter data-driven decisions, monetize their data, and create companies that will thrive in our current era of Big Data. One of the few certainties in any organization is change. Products and services change as technology improves them. Customers’ priorities, working practices, and lifestyles evolve. Their demands alter concurrently, and these must be met with changes. Ways of working within companies and between organizations also change rapidly. So, for organizations to succeed, they must embrace change, whether it’s gradual, or whether it needs them to make a sharp pivot, as it has in 2020. If they don’t, they risk failure and c...
Adding AI to Products: A High-Level Guide for Product Managers
Business

Adding AI to Products: A High-Level Guide for Product Managers

Blog In Augmented Apps, we examine how product teams are exploring AI and ML to make their products more intuitive and enhance the user experience.  AI and machine learning (ML) are not just catchy buzzwords; they’re vital to the future of our planet and your business. Datasets have quickly grown too huge, complex, and fast-moving for humans to grapple with. Integrating AI and ML into your product or service is becoming basic table stakes for staying in the market. Doing it right can mean the difference between thriving in the new world of data and disappearing from it. So what are the high-level steps to incorporate AI and machine learning into new and existing products? AI can add value to your product/service in many ways, including: Improved business performanceReduced costsIncreased c...
Public carrier and logistics CEOs talk about COVID-19-impact on operations
Business

Public carrier and logistics CEOs talk about COVID-19-impact on operations

Heading into the second quarter earning season there was some sentiment that the results posted by publicly traded freight transportation and logistics services providers would be one of a kind, or unique, in that they represented a quarter unlike any other, due, of course, to the ongoing COVID-19 pandemic. And that is clearly true, given that these companies saw demand fall off a cliff, as the global and domestic economies essentially came to a halt, due to stay-at-home orders, which left the country wondering what was coming next, when things kicked in back in mid-March. Since then, the U.S. economy has reopened, to varying degrees, and some of the takeaways have been quite positive (within the big picture). But it is really is only a start, as there remains a large amount of economic t...