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Apple’s outstanding vertical cinema, trippy ad for GoJek and more: creative ads of the week
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Apple’s outstanding vertical cinema, trippy ad for GoJek and more: creative ads of the week

Every week, I attempt to share clutter-breaking creative ads with some commentary or opinion of my own. Getting noticed is the No.1 job of any paid promotion – be it a traditional ad or its new avatars such as Instagram posts and tweets. If the ad goes unnoticed everything else is academic. Here are a few compelling creative ideas of the week ending Aug 7, 2020. iPhone: Shot on iPhone by Academy Award® Winner Damien Chazelle The ‘Shot on iPhone’ campaign kicked off in 2015 as a ‘show and tell’ way of dramatising the quality of the phone camera. It was a simple yet effective strategy offered as an alternative to competition brands which were hitherto touting only technicals specifications. Just the show-stopper visuals with a simple ‘Shot on iPhone’ has become a global ‘challenge‘. ...
Fortress of Solitude
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Fortress of Solitude

Fortress of Solitude August 7, 2020 It has always existed, been yours, alone. Soft and feminine, you adore it. It has become your companion. Palpable. Serene. Lovely. You have a long-term relationship with solitude, which almost never gets old. So many people abhor solitude, likening it to loneliness, depression and even madness. Especially women, who feel others in ways you’ll never understand. Like many parents, Sarah fears the impending emptiness of her nest. She’s not sure you’ll be in it. And neither are you. But that was the least of it. The girls. They are her everything. And soon they will be gone. Remy was in college and the other two right behind her. The girls. Sarah answered to their endless chirping like a calling. She lived deeply in their experiences, feeling...
Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report
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Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report

The Trade Desk’s stock was up nearly 5% in after-hour’s trading on Thursday, despite posting a 13% year-over-over dip in revenue in the second quarter. To what does TTD owe this optimism? Two words: connected TV. “We believe that the COVID pandemic has permanently accelerated the growth of CTV,” CEO Jeff Green told investors on the company’s earnings call Thursday. “It’s changing the TV landscape forever.” Although revenue declined to $139.4 million from nearly $160 million in the year-ago quarter, CTV spend grew roughly 40% year over year. And The Trade Desk anticipates CTV spend will more than double this quarter’s growth rate to around 80% in Q3. Despite the significant pullback in ad demand, The Trade Desk has benefited from an anemic upfront season, the ongoing flight from us...
Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement
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Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement

Johnny Ryan, a professional thorn in the side of big tech and ad tech, left browser company Brave this week to go nuclear on data rights. He’s now a senior fellow at Open Markets Institute, a think tank focused on antitrust issues, and a senior fellow at the Irish Council for Civil Liberties, a Dublin-based human rights organization which has a long history of campaigning for data rights. Ryan spent two years as chief policy and industry relations officer at Brave, during which time he helped file complaints in 16 different European countries calling out real-time bidding as a violation of the GDPR. But, so far, there’s been no enforcement action of “any substance whatsoever,” Ryan said. But in his new roles, he’ll push more aggressively. “My objective is to obtain total and compl...
Microsoft Could Take Over TikTok’s Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)
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Microsoft Could Take Over TikTok’s Entire Global Business; Travel Ad Spend Falls Off A Cliff (Again)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Clock Microsoft’s acquisition offer for TikTok has expanded to the app’s entire global business outside of China, including its operations in India and Europe, Financial Times reported. Previously, the takeover bid just covered TikTok’s business in the United States, Canada, Australia and New Zealand. Talks between the companies about a deal, which must be completed before Sept. 15 or risk TikTok getting banned from the United States, are complex and still preliminary. Microsoft is reportedly doing its best to take a neutral stance when it comes to the ongoing controversy between the United States and China. But there are additional complicated issues to ponder beyond geopolitical tensions...
UM’s Joshua Lowcock On The Facebook Boycott And The Brand Safety Battle
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UM’s Joshua Lowcock On The Facebook Boycott And The Brand Safety Battle

Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to hold platforms and publishers across the board to a higher standard. “The challenges to Facebook are not unique to them,” he says. “We need to use this moment to hold all platforms more accountable, and really make advertisers think about what they fund and where their ads run.” While a boycott may not do much harm to Facebook’s bottom line, it does increase pressure on the company to accept accountability – and make real cha...
Emergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19
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Emergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19

Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies signed a petition in late March pushing for Google, Facebook and Amazon to offer more flexible payment terms during the uncharted territory of a pandemic economy. But OAREX found that for the month of May, payments that were late by more than two weeks dropped to an 18-month low. The number of payments that were more than 15 days late declined from 23% to 13%. Thanks for the PPP Although businesses are struggling to...
6 Essential Skills Every Social Media Manager Should Have
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6 Essential Skills Every Social Media Manager Should Have

AUG. 6, 2020 Nghia Nguyen/UnsplashSocial media has become an integral part of every digital marketing strategy. With more than 3.8 billion people using social media, businesses can no longer ignore social media marketing.   Because of social media growth, the demand for social media managers is increasing. Business owners are looking for professionals who can not only handle their social accounts but also help them improve their social media marketing game. Let’s take a look at the top six skills that can help you land your dream job as a social media manager.  1. Writing and Speaking Proficiency Since social networks are all about communicating with people, expressing views, and sharing updates, you must be proficient in writing and speaking.  As a social me...
The Big Story: Is It Safe To Come Out Now?
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The Big Story: Is It Safe To Come Out Now?

Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid ongoing drama over TikTok’s Chinese ownership and threats from the Trump administration of a ban on the app in the United States, the technology company most associated with office software could become the owner of the social media app most associated with dancing, sarcasm and lip synching. It’s a head scratcher, but the AdExchanger team mulls the rationale. (FWIW, I’d love to see Clippy do a TikTok dance.) Next, the team dissects Facebook and Google’s most recent earnings results. Facebook won’t stop growing despite an advertiser boycott and gale force industry headwinds … but there’s a little something coming down the pike that Facebook actually is worried a...
You & Mr Jones Acquires Influencer Marketing Firm Collectively
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You & Mr Jones Acquires Influencer Marketing Firm Collectively

You & Mr Jones said Thursday it has acquired influencer marketing agency Collectively in a quest to create one of the top five global, scaled influencer marketing companies. You & Mr Jones snapped up San Francisco-based Collectively for an undisclosed amount. Collectively will be combined with theAmplify, the 25-person, LA-based influencer marketing firm You & Mr Jones bought in 2016. “Collectively’s vision has always been to be the category leader in influencer marketing,” said its co-founder and CEO Ryan Stern. The acquisition gives them “the opportunity to accelerate the work we are doing with our clients on a global stage.” Influencer marketing has performed better than other types of advertising throughout the pandemic, said You & Mr Jones founder and CEO Davi...